Digital Marketing Specialist
New
P
PavagoDigital marketing
South Africa, U.S. Business HoursFull-Time
Salary not disclosed
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Job Details
- Languages
- Strong written English
- Required Skills
- Google AnalyticsSEODigital Marketing
Requirements
- Bring proven digital marketing experience with hands-on responsibility for campaigns from briefing through reporting.
- Have practical experience across paid search, paid social, email marketing, and SEO.
- Be proficient with Google Analytics and digital advertising analytics dashboards.
- Have experience managing advertising budgets and optimizing campaign performance.
- Create compelling marketing copy and demonstrate strong written English.
- Turn data into actionable insights using strong analytical skills.
- Demonstrate organization, attention to detail, and time management.
- Work independently, prioritize tasks, and manage campaigns with minimal supervision.
Responsibilities
- Plan, execute, and optimize paid and organic digital marketing campaigns.
- Monitor campaign performance, run A/B tests, and adjust campaigns to improve results.
- Develop and schedule content, write channel-appropriate copy, and coordinate content reviews and approvals.
- Track campaign metrics and prepare performance reports using Google Analytics and platform-native dashboards.
- Translate performance data into actionable recommendations and identify trends and opportunities.
- Audit and improve on-page and off-page SEO, search visibility, organic traffic, and website performance.
- Set up and manage paid advertising campaigns, budgets, bids, creative performance, and campaign delivery.
- Optimize campaigns toward target cost-per-acquisition or return-on-ad-spend goals.
- Coordinate with design, sales, and product teams and communicate campaign updates and recommendations.
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