Senior Content Marketing Manager
V
VivoSenseDigital health
US REMOTE (AZ, CA, CO, FL, GA, MA, MD, NC, NJ, NH, NV, OH, OR, PA, TN, TX)Full-TimeSenior
SalaryBase Salary Range: $135,000 - $155,000 (Depending on experience and location)
Apply NowOpens the employer's application page
Job Details
- Experience
- 5 or more years of progressive B2B content marketing or integrated marketing experience
- Required Skills
- Adobe PhotoshopWordPressHubSpot
Requirements
- Have 5 or more years of progressive B2B content marketing or integrated marketing experience, with substantial responsibility for strategy and hands-on execution.
- Be familiar with clinical trials, digital health technologies, wearable sensors, digital measures, eClinical solutions, or related regulated research environments.
- Provide a portfolio that includes digital and print work and demonstrates strong visual design capabilities.
- Have advanced working knowledge of WordPress and practical experience managing website content, layouts, and routine production issues.
- Have experience using HubSpot for email marketing, landing pages, campaign execution, CRM-connected marketing, and performance reporting.
- Have hands-on experience managing LinkedIn organic content and paid advertising campaigns.
- Be able to work independently in a remote, resource-conscious environment.
- Be willing and able to travel domestically and internationally for trade shows, conferences, and company activities.
- Experience in a CRO, life sciences services company, pharmaceutical or biotechnology company, or clinical technology provider is preferred.
Responsibilities
- Own and execute an integrated content strategy aligned with commercial priorities, brand positioning, target audiences, and the customer journey.
- Create, edit, and manage content including blog articles, whitepapers, eBooks, case studies, website copy, email content, advertisements, brochures, conference collateral, presentations, and sales enablement materials.
- Manage and improve website content in WordPress, including pages, layouts, media, and routine content and formatting issues.
- Create visual assets for LinkedIn campaigns, digital advertisements, website content, conferences, brochures, whitepapers, and presentations.
- Use Adobe Creative Cloud, particularly InDesign and Photoshop, and AI-enabled design tools to produce creative assets.
- Plan and execute organic LinkedIn activity, including editorial planning, copywriting, publishing, community monitoring, and performance reporting.
- Plan, launch, and optimize LinkedIn paid campaigns, including audience definition, creative, testing, budget stewardship, and performance analysis.
- Create campaign plans and collateral for conferences and trade shows, including booth graphics, brochures, digital promotions, and pre-event and post-event content.
- Represent VivoSense at domestic and international industry conferences and trade shows.
View Full Description & ApplyYou'll be redirected to the employer's site
