Mobile App Media Buyer
Job Details
- Experience
- 3+ years of hands-on experience managing paid advertising campaigns for mobile apps.
Requirements
- Have 3+ years of hands-on experience managing paid advertising campaigns for mobile apps.
- Have a proven track record managing and optimizing Meta Ads campaigns with measurable results.
- Have experience managing small-to-medium-sized advertising budgets and multiple ad accounts.
- Understand campaign structures, audience targeting, creative testing, optimization, and scaling.
- Analyze campaign performance metrics and translate insights into actionable decisions.
- Demonstrate strong analytical skills and data-driven decision-making.
- Work autonomously, proactively, and take full ownership of campaign performance.
- Troubleshoot campaign issues independently and make decisions without constant guidance.
- Work directly with founders and communicate with them effectively.
- Be available to work full-time remotely with some overlap with U.S. working hours.
Responsibilities
- Manage and optimize Meta advertising campaigns across two mobile app accounts.
- Monitor campaign performance, budgets, and key acquisition metrics.
- Develop and execute campaign strategies, including audience testing, creative testing, budget allocation, and scaling.
- Analyze campaign data to identify opportunities for improvement and make optimization decisions.
- Troubleshoot performance fluctuations and identify solutions to campaign challenges.
- Test creatives, audiences, and campaign structures to improve acquisition efficiency.
- Manage approximately $50K in combined monthly ad spend across both apps.
- Share performance updates, insights, and recommendations with the founding team.
- Take ownership of campaign execution and improve performance through experimentation and data analysis.