Product Marketing Manager - GraphAware Solutions
New
N
Neo4jB2B technology
UK, Czechia or Spain (Remote, with some travel)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in B2B technology marketing, including at least 3 years in product marketing, solutions marketing, or a closely related role.
- Required Skills
- Market Research
Requirements
- Have 5+ years of experience in B2B technology marketing.
- Have at least 3 years of experience in product marketing, solutions marketing, or a closely related role.
- Translate complex technical capabilities and customer challenges into clear, compelling, differentiated value propositions.
- Have a track record of creating practical sales materials and enablement resources.
- Understand enterprise sales cycles, buying groups, customer decision-making, and marketing's influence on pipeline and revenue.
- Research customers, industries, competitors, and emerging trends, and turn findings into actionable recommendations.
- Demonstrate excellent writing and verbal communication skills and the ability to explain complex topics to different audiences.
- Be comfortable using AI tools and automation to improve productivity.
- Ideally have experience with enterprise software, financial services technology, data platforms, analytics, or similarly complex solutions.
Responsibilities
- Research target industries, customers, use cases, challenges, trends, and buying behaviors to identify segments, ideal customer profiles, and buyer personas.
- Own solution positioning and messaging, translating technical capabilities into customer value propositions and developing messaging frameworks, use-case narratives, and proof points.
- Create sales enablement materials, including pitch decks, solution overviews, discovery and qualification guides, objection handling, competitive battle cards, and demo narratives.
- Work with competitive intelligence, Sales, Customer Advocacy, and Content teams to develop differentiation, field guidance, customer stories, and proof points.
- Shape solution launches and marketing campaigns by defining audiences, customer challenges, messaging, value propositions, and content requirements.
- Partner with Demand Generation, Content, and Regional Marketing teams on campaigns.
- Research and draft thought leadership articles, positioning content, and other written materials.
- Help shape messaging and content for solution landing pages.
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