Director, Product Marketing, AI Solutions
New
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SophosCybersecurity
Location: United Kingdom; Workplace: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years in roles that combine technical depth and market-facing communication
- Required Skills
- Artificial IntelligenceCybersecurityMarket Research
Requirements
- Bring 7+ years of experience combining technical depth and market-facing communication, such as product marketing, product management, developer relations, or building AI products.
- Use AI as a regular part of your workflow for research, competitive analysis, drafting, and synthesis, applying judgment to review its output.
- Demonstrate experience bringing new products or categories to market through positioning, launches, or building the product.
- Translate technical capabilities into clear, differentiated stories for buyers, partners, and the field.
- Build launch assets such as pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks.
- Understand channel-led models and positioning and enabling through MSPs, MSSPs, resellers, or distributors.
- Build lightweight tools, prompts, and workflows to automate repetitive work and share them with go-to-market teams.
- Conduct hands-on competitive research using trials, demos, documentation, release notes, and pricing and packaging information.
- Turn competitive findings into positioning, battlecards, and objection handling used by sellers.
- Write and communicate effectively when briefing analysts, enabling sellers, and presenting to senior stakeholders.
- Be comfortable working through ambiguity and on short timelines; be willing to travel occasionally.
- Have direct experience marketing or building AI products, or working at an AI-native company; cybersecurity experience in areas such as AI security, MDR, XDR, or SIEM is also specified.
Responsibilities
- Own positioning and messaging for Sophos' AI solutions portfolio and emerging categories.
- Build the category narrative for AI-native cybersecurity defense and guide AI-related messaging across the broader portfolio.
- Translate technical capabilities into channel-ready stories for security buyers, MSPs, and end customers.
- Develop messaging frameworks, value propositions, competitive positioning, and proof points.
- Lead end-to-end go-to-market planning for AI solution and category launches.
- Partner with Product Management on launch scope, sequencing, and tiering.
- Create launch assets including pitch decks, solution briefs, web copy, video scripts, FAQs, battlecards, and partner playbooks.
- Equip channel partners and sellers through enablement programs, talk tracks, objection handling, and competitive positioning.
- Track AI cybersecurity market developments and competitor claims, products, and launches; brief industry analysts.
- Gather customer, partner, and field feedback and work with marketing teams to develop evidence of solution value.
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