Lead, Community Growth Marketing Manager
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GitLabDevSecOps software
Remote, Canada; Remote, United StatesFull-TimeLead
Salary139,200 - 235,200 USD per year
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Job Details
Requirements
- Experience building or scaling communities, membership programs, or peer networks.
- Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey.
- Understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
- Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs.
- Demonstrated experience planning and delivering virtual and in-person events, including community events.
- Ability to connect audience selection, programming, speaker engagement, and follow-up to member value and measurable outcomes.
- Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
- Strong cross-functional collaboration and writing skills, with the ability to communicate a program’s value to different audiences.
- Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs.
- Sound judgment and ability to balance ownership of SELF with marketing support for other community programs.
Responsibilities
- Shape the Software Engineering Leadership Forum’s strategy and growth plans to attract relevant audiences and strengthen engagement and advocacy.
- Lead programming and audience experience for SELF events and chapters, defining purpose, format, agendas, speakers, and follow-up.
- Design member experiences, automated journeys, and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams.
- Build SELF’s annual programming and marketing calendar and coordinate it with broader campaigns, launches, field activities, and marketing priorities.
- Experiment with AI to automate workflows, understand member feedback, personalize content, and support decisions; review outputs and handle member data responsibly.
- Partner with Sales and Customer Success to identify priority accounts and customer champions and engage them in community programs.
- Collaborate with executive teams, internal cross-functional partners, and external community partners to seed growth and integrate programs.
- Track and improve membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy.
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