Growth Marketing Manager

JobgetherB2B technology

Based in CanadaFull-TimeManager

Salary63,840 - 91,200 CAD per year

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Job Details

Languages: Professional proficiency in English, both written and spoken
Experience: 2 to 5 years of professional experience in B2B growth marketing, demand generation, or a related marketing discipline.

Have 2 to 5 years of professional experience in B2B growth marketing, demand generation, or a related marketing discipline.
Have experience developing, managing, and optimizing multi-channel marketing campaigns from strategy and planning through execution and performance analysis.
Understand digital marketing channels, including email marketing, paid media, webinars, and account-based marketing (ABM).
Be able to interpret marketing data, evaluate campaign performance, and translate insights into practical recommendations.
Be able to turn high-level business objectives into actionable marketing plans.
Have strong strategic thinking and organizational skills.
Have communication and collaboration skills to coordinate stakeholders and maintain alignment across teams.
Be able to work independently, take ownership of campaign outcomes, and adapt to changing priorities.
Have professional proficiency in English, written and spoken.
Experience marketing to Managed Service Providers (MSPs), Value-Added Resellers (VARs), or software resellers is an asset.
Familiarity with partner acquisition, product adoption, and license expansion strategies is an advantage.
Knowledge of the Microsoft ecosystem, including its products, partner programs, and industry priorities, is a plus.

Develop and own multi-channel campaign strategies aligned with business objectives, from planning through execution and optimization.
Translate business priorities into campaign plans with objectives, audience targeting, channel selection, and execution strategies.
Ensure consistent messaging and a cohesive experience across marketing channels.
Monitor campaign performance against pipeline generation, product adoption, engagement, and license growth objectives.
Define success metrics, analyze campaign data, and turn insights into actionable recommendations.
Lead collaboration with paid media, content, creative, events, and other stakeholders to deliver campaigns.
Guide channel prioritization and investment decisions based on campaign objectives and audience needs.
Apply audience segmentation and buyer persona insights to refine targeting, positioning, and messaging.
Contribute to experimentation, testing, and campaign retrospectives, applying lessons learned to future initiatives.
Identify opportunities to improve campaign performance, marketing processes, and execution quality.

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