Demand Generation Manager
New
K
KayzenAdTech
Remote EMEAFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Clear and fluent English communication skills
- Experience
- At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations
- Required Skills
- HubSpotCRM
Requirements
- At least 2 years of hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations.
- Experience in AdTech is preferred.
- Practical command of HubSpot or a comparable marketing automation or CRM platform, including segmentation, workflows, email programs and reporting.
- Experience planning and optimizing B2B paid acquisition campaigns, including LinkedIn and Google Ads.
- GEO experience is a plus.
- Ability to use data to develop stories that differentiate Kayzen.
- Comfort with funnel metrics, campaign tracking, lead quality and performance dashboards.
- Ability to connect tools, troubleshoot processes and build automated workflows independently.
- Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams.
- ABM exposure is a plus.
- Clear and fluent English communication skills.
- Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus.
Responsibilities
- Plan and run targeted B2B acquisition campaigns across paid channels, testing audiences, messages and conversion paths.
- Own lead capture, segmentation, scoring, routing and nurture journeys in partnership with Sales.
- Build and optimize email campaigns, newsletters and lifecycle communications.
- Configure and improve HubSpot, forms, campaign tracking and supporting MarTech tools; automate workflows.
- Develop reporting and dashboards for funnel performance, campaign effectiveness, lead quality and lifecycle engagement.
- Collaborate with the Marketing Lead and Sales team on ABM, target-account activation and follow-up workflows.
- Design and run experiments across landing pages, conversion journeys, paid channels and, where relevant, SEO/AEO.
- Maintain reliable CRM data, audience lists and attribution processes, and troubleshoot workflow or integration issues.
- Coordinate growth and nurture programs for launches, content, event leads and partner campaigns with Product Marketing and Events & Community.
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