GEO & SEO Strategist

Directive ConsultingB2B marketing

Location: Remote - CanadaFull-Time

Salary not disclosed

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Job Details

Have a proven track record implementing SEO principles and content strategy.
Bring experience with keyword research, on-page optimization, and link building.
Use Google Analytics to analyze website traffic and SEO metrics.
Have strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Have agency experience.
Have B2B tech and/or SaaS experience.
Be comfortable in a client-facing role and owning relationships with key stakeholders.
Bring organizational, project management, and time management skills.
Stay current with industry trends, including how AI and automation can enhance marketing and operations.
Use Asana for project management.

Create and implement custom client strategies using client goals, campaigns, historical performance, and Directive best practices.
Develop creative briefs and content campaigns informed by competitor and audience insights.
Set client goals using available data, including Google Analytics, CRM data, SEMRush, and Ahrefs reporting.
Manage strategy execution by assigning tasks, coordinating with team members and clients, and tracking completion and due dates.
Partner with Project Managers, content writers, and designers to deliver client campaigns on time and to client standards.
Communicate proactively with clients and internal leadership about deliverable timelines, goal progress, roadblocks, opportunities, and account changes.
Report strategy progress and impact through bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.
Identify opportunities for client account growth, cross-sells, upsells, and referrals.

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