AEO & SEO Strategist

Directive ConsultingB2B marketing

Location: Remote - CanadaFull-TimeMiddle

Salary not disclosed

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Job Details

Have agency experience.
Have B2B tech and/or SaaS experience.
Demonstrate a proven track record implementing SEO principles and content strategy.
Have experience with keyword research, on-page optimization, and link building.
Analyze website traffic and SEO metrics using tools such as Google Analytics.
Be familiar with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Bring strong client-facing communication skills and the ability to own relationships with key stakeholders.
Demonstrate organizational, project management, and time management skills.
Show enthusiasm for digital marketing, SEO, and content.
Stay current with industry trends, including learning how AI and automation can enhance marketing and operations.

Create and update custom client strategies based on marketing goals, campaigns, historical performance, and project phase.
Develop creative briefs and content campaigns using competitor and audience insights.
Set client goals using available data and obtain Associate Director approval before presenting them.
Coordinate strategy execution, delegate tasks, and track completion and due dates using Asana.
Work with content writers, designers, specialists, project managers, and client teams to deliver campaigns on time and to client standards.
Communicate proactively with clients and internal leadership about deliverables, progress, roadblocks, opportunities, and account changes.
Report on strategy progress and deliverables through bi-weekly meetings, monthly and quarterly reports, and bi-annual business reviews.
Identify opportunities for account growth, upsells, cross-sells, and referrals.

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