AEO & SEO Strategist

DirectiveB2B marketing

Remote CanadaFull-Time

Salary not disclosed

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Job Details

Demonstrated success implementing SEO principles and content strategy.
Experience with keyword research, on-page optimization, and link building.
Ability to analyze website traffic and SEO metrics using tools such as Google Analytics.
Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Agency experience is required.
B2B tech and/or SaaS experience is required.
Strong organizational, project management, and time management skills.
Comfort owning client relationships and working with key stakeholders.
Enthusiasm for digital marketing, SEO, and content.
Interest in learning how AI and automation can enhance marketing and operations.

Create and optimize custom client strategies using marketing goals, campaigns, historical performance, and Directive best practices.
Develop creative briefs and content campaigns informed by competitor and audience insights.
Set client goals using available data, including Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
Manage strategy execution in Asana by delegating tasks and tracking completion and deadlines.
Partner with project managers, content writers, designers, specialists, and clients to deliver campaigns on time and to client standards.
Communicate regularly with clients and internal leadership about deliverable timelines, goal progress, roadblocks, and account changes.
Report on strategy progress through bi-weekly client meetings, monthly and quarterly reports, and bi-annual business review presentations.
Identify opportunities for client account growth, upsells, cross-sells, and referrals.

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