GEO & SEO Strategist

DirectiveB2B marketing

Remote CanadaFull-Time

Salary not disclosed

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Job Details

Have a proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
Have agency experience.
Have B2B tech and/or SaaS experience.
Analyze website traffic and SEO metrics using tools such as Google Analytics.
Be familiar with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Bring project, organizational, and time-management skills.
Use Asana for project management.
Stay current with industry trends, including how AI and automation can enhance marketing and operations.

Create and revise client strategies using marketing goals, campaigns, historical performance, and Directive best practices.
Develop creative briefs and content campaigns informed by competitor and audience insights.
Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs, and obtain Associate Director approval before presenting them.
Coordinate strategy execution by delegating tasks and ensuring owners, deadlines, and deliverables are tracked.
Partner with Project Managers, content writers, designers, and clients to deliver campaigns on time and to client standards.
Communicate timelines, goal progress, roadblocks, opportunities, and account changes to clients and internal leadership.
Report on strategy progress through bi-weekly client meetings, monthly and quarterly reports, and bi-annual business reviews.
Identify opportunities for account growth, upsells, cross-sells, and client referrals.

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