Lead Product Manager, Marketplace AdTech
New
S
Sidecar HealthHealthcare marketplace
Must reside in California, Washington or Oregon for considerationFull-TimeLead
SalaryBase pay ... $200,000 - $220,000
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Job Details
- Experience
- 8+ years of product management experience
- Required Skills
- SQLProduct Management
Requirements
- Have 8+ years of product management experience, including leading products or other PMs.
- Bring experience owning a two-sided marketplace or business-facing platform, preferably with seller or supplier onboarding, profile or listing products, and discovery.
- Have experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support.
- Define marketplace metrics and run experiments.
- Demonstrate a strong sense of design and UX for data-dense, business-facing workflows.
- Be proficient in SQL for independent data analysis.
- Have experience partnering with engineering on build-versus-buy-versus-integrate decisions, including vendor evaluation.
- Manage interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders.
- Hold a bachelor's or master's degree in a related field, or have equivalent practical experience.
Responsibilities
- Own the provider platform strategy and roadmap, taking it from MVP to a commercial-grade, self-serve product.
- Define provider profiles for claiming and verification, provider and practice details, services, pricing, and ongoing data upkeep.
- Design the provider promotion product, including campaign creation, placements, budgets, pricing models, reporting, and billing.
- Define advertiser and placement policy with Legal and Compliance, keeping paid placement transparent to members.
- Define marketplace health metrics across provider supply and member demand.
- Drive provider acquisition and activation with Provider Strategy and Marketing.
- Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to the member app.
- Make build-versus-buy decisions for ad serving, billing, identity verification, and data vendors.
- Translate HIPAA, advertising, and price transparency requirements into buildable requirements.
- Write PRDs, sequence the interdependent roadmap, and lead a cross-functional pod.
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