Senior Journey Marketing Manager, Security
New
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LumenCybersecurity
Remote, USFull-TimeSenior
Salary105,786 - 155,152 USD per year
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Job Details
- Experience
- 5+ years of experience in customer journey marketing, integrated campaign strategy, lifecycle marketing, demand generation, account-based marketing, solution marketing, or a related B2B enterprise technology role.
- Required Skills
- Cybersecurity
Requirements
- Bachelor’s degree in marketing, business, communications, analytics, information technology, or a related field, or equivalent relevant experience.
- 5+ years of experience in customer journey marketing, integrated campaign strategy, lifecycle marketing, demand generation, account-based marketing, solution marketing, or a related B2B enterprise technology role.
- Experience leading complex cross-functional campaigns or customer journeys from audience strategy through activation, measurement, and optimization.
- Strong understanding of B2B buying journeys, buying groups, account and lead progression, behavioral signals, personalization, nurture, and seller-assisted conversion.
- Analytical skills and experience using funnel, campaign, account, opportunity, pipeline, conversion, revenue, and attach data.
- Understanding of marketing operations and journey orchestration, including segmentation, audience governance, routing, automation, measurement, attribution, data quality, and platform dependencies.
- Strong written, verbal, presentation, and storytelling skills for aligning executive, marketing, sales, technical, and operational stakeholders.
- Program management skills, including work planning, ownership, dependency management, blocker resolution, and delivery across teams.
- Ability to influence senior stakeholders, make data-informed recommendations, and drive decisions in a matrixed organization.
- A master’s degree is preferred.
- Experience marketing enterprise networking or cybersecurity solutions is preferred.
- Hands-on experience with marketing automation, CRM, ABM, intent, analytics, personalization, content management, or journey orchestration platforms is preferred.
- Experience developing cross-sell, attach, upsell, adoption, or expansion growth motions is preferred.
Responsibilities
- Define target audiences, customer needs, journey stages, buying triggers, and conversion objectives across the security portfolio.
- Translate business priorities and customer insights into integrated campaign briefs, including audience, offer, value proposition, channel plan, seller role, and measurement.
- Lead cross-functional planning, launch, and optimization with marketing, product, sales, partner, and enablement teams.
- Own journey strategies for security attach motions that connect core services with relevant cybersecurity solutions.
- Develop repeatable attach plays that guide network customers toward appropriate security solutions and seller actions.
- Map content and customer experiences to journey stages and identify content gaps.
- Collaborate with data, analytics, marketing operations, and digital teams on audience logic, signals, routing, personalization, orchestration, and reporting.
- Partner with Sales and Sales Enablement to drive awareness, adoption, and execution of security plays.
- Analyze campaign, account, pipeline, conversion, attach rate, revenue, and expansion performance.
- Create feedback mechanisms using campaign data, seller input, customer behavior, opportunity movement, and deal outcomes.
- Maintain a prioritized roadmap of journey enhancements, campaigns, content, data requirements, and operational dependencies.
- Present journey strategy, performance, risks, and recommendations to senior stakeholders.
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