Marketing Manager

JobgetherEdTech, higher education

Based in AustraliaContractManager

Salary not disclosed

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Job Details

Have at least 5 years of professional marketing experience, including previous experience as a Marketing Manager or in an equivalent role.
Bring expertise in product marketing, performance marketing, or full-funnel campaign management.
Demonstrate a track record of driving growth and measurable commercial outcomes across customer acquisition or student enrolment journeys.
Have experience using Google Analytics, CRM systems, and reporting dashboards to monitor performance and guide decisions.
Understand integrated marketing strategies, campaign planning, lead generation, conversion optimization, and audience engagement.
Bring stakeholder management skills and the ability to collaborate across internal teams and external partners.
Have project management capabilities, including coordinating multiple campaigns and delivering projects on time.
Have written, verbal communication, and presentation skills.
Bring an analytical, commercially minded approach and interest in data-driven decisions, experimentation, and continuous improvement.
Be able to combine strategic thinking with hands-on campaign execution.
Hold a tertiary qualification in Marketing, Business, Communications, or a related discipline.
Must currently reside in Australia and hold full Australian working rights.

Own and execute marketing strategies for a portfolio of online degree programs to achieve lead generation, application, and enrolment targets.
Research program audiences, market trends, and competitors to inform marketing strategies.
Plan, coordinate, execute, and optimize integrated campaigns across paid, owned, and earned channels.
Collaborate with media, content, design, SEO, events, and communications specialists to deliver marketing initiatives.
Monitor and analyze marketing funnel performance and identify opportunities to improve conversion rates and student outcomes.
Work with admissions, student success, and university stakeholders to improve the student journey.
Manage marketing budgets, forecasts, and performance reporting, and identify commercial risks and growth opportunities.
Implement testing, experimentation, and continuous optimization to improve campaign effectiveness.
Build relationships with university partners and internal stakeholders and translate performance insights into recommendations for program growth.

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