Senior Content Director

New

OnnitHealth and wellness

Remote; Source API remote eligibility restrictions: United StatesFull-TimeDirector

Salary$185,000—$215,000 USD

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Job Details

Experience: 12–15+ years in content, creative or brand storytelling, with at least 5 years leading content strategy and people

Bring 12–15+ years of experience in content, creative, or brand storytelling.
Have at least 5 years leading content strategy and people for a consumer brand, media company, or creator-led business.
Provide a portfolio showing audience growth, invented formats, and content that moved measurable results.
Demonstrate current fluency in TikTok, Instagram, and YouTube platform algorithms.
Have a track record of building a lean, in-house content function that produces at volume.
Be able to write, direct, give edit notes, and shoot content yourself.
Have experience working with athletes, talent, or creators, including writing briefs and managing relationships.
Use analytical performance reads to identify what is working and make timely changes.
Demonstrate cross-functional leadership and the ability to rally teams around a brand.
Sports, fitness, outdoor, combat sports, endurance, athleisure, gaming, or wellness media experience is a plus.
Supplements, beauty, or wellness experience is a plus; product storytelling in a regulated category is also valued.
Experience launching or producing a podcast or YouTube series is a plus.
Experience creating content for Amazon and retail is a plus.

Build and run a content strategy across social, YouTube, Onnit.com, email/SMS, Amazon, retail, and packaging.
Set channel roles, publishing cadence, content flow, and a calendar tied to brand and business priorities.
Define Onnit's visual and verbal content identity and create a playbook for tone, formats, editing, typography, color, and sound.
Build workflows, tools, and a freelancer bench for a high-volume, lean in-house content operation, including AI-assisted editing and production.
Track platform performance and adjust hooks, retention, pacing, captions, thumbnails, cadence, trends, and sounds.
Use daily performance reads, weekly reviews, and a platform and format scorecard to refine content strategy.
Partner with athletes, ambassadors, creators, and customers to develop stories, briefs, and content for paid, organic, and on-site channels.
Develop recurring community formats and work with community and events teams to connect content with live moments.
Develop and launch podcasts, YouTube series, and other episodic formats, including concepts, talent, production, distribution, and clipping.

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