Paid Media Growth Director

New

GraphiteGrowth marketing

Location: United States; Secondary Locations: Canada, UK; Workplace: RemoteFull-TimeDirector

Salary not disclosed

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Job Details

Have 7+ years of agency or in-house paid media experience.
Have managed $1M+ a month across multiple clients and channels.
Have hands-on experience with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic platforms such as DV360 or similar.
Own forecasting, pacing, and budget allocation against business goals.
Have run lift tests end to end and acted on MMM readouts.
Be fluent in incrementality, attribution, KPI selection, and business economics.
Have led creative strategy and testing programs, not only briefed them.
Use LLMs daily and have built at least one time-saving AI workflow for audits, reporting, optimization, or creative.
Have exceptional data analysis skills and be comfortable with Looker and Sheets.
Have managed and developed a team of paid marketers, with executive presence in front of VP and C-suite marketers.

Lead paid growth strategies for tech companies, managing $1M+ a month in spend across clients.
Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning.
Design client measurement plans covering tracking, geo-holdout and in-platform lift tests, and MMM calibration.
Set creative strategy and the testing roadmap, turning research and test results into concepts and briefs.
Use AI workflows for audits, pacing, reporting, and optimization, and override them when needed.
Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews, linking paid results with SEO and AEO.
Support hiring and lead the paid team by building the team, designing playbooks, and coaching them on effective paid programs.

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