Director, Digital PR

New

Location: London, United Kingdom; Workplace: RemoteFull-TimeDirector

Salary£75,000–£90,000 base, £85,000–£105,000 OTE (dependent on experience)

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Job Details

Experience: 6+ years of experience in digital PR, with 3+ years in an agency setting; 2+ years managing people
Required Skills: Business DevelopmentPeople ManagementClient relationship management

Have 6+ years of experience in digital PR, including 3+ years in an agency setting.
Have 2+ years of people-management experience, including managing managers or leading a multi-account team.
Provide a portfolio of data-driven and reactive campaigns that earned coverage in top-tier and high-authority outlets.
Demonstrate a deep understanding of how digital PR drives GEO and brand visibility.
Show experience owning senior client relationships, leading difficult conversations, growing accounts and winning new business.
Bring operational skills in scoping, resourcing, capacity planning and managing competing priorities.
Demonstrate strategic thinking, editorial judgement and communication skills.
Preferred: experience with SaaS, fintech or consumer brands.
Preferred: established relationships with journalists and editors in UK national, business or trade media.
Preferred: experience owning a department or practice P&L.
Preferred: familiarity with earned media’s influence on AI search and LLM visibility.
Preferred: experience building PR processes, playbooks or new service offerings.

Set the vision, goals and roadmap for the Digital PR practice, and own its revenue, profitability and headcount planning.
Lead, coach and develop Digital PR Managers and the wider team, including hiring, performance reviews and career development.
Set campaign standards and review campaign roadmaps and ideas before they reach clients.
Serve as the senior Digital PR partner and escalation point for key accounts, leading strategic client conversations and identifying expansion opportunities.
Lead Digital PR sales calls and shape strategies and proposals for prospects.
Build relationships with journalists and editors at high-authority UK and international outlets, and coach the team on campaign angles, targeting and follow-up.
Monitor department performance, including media mentions, backlinks, launch timelines, client satisfaction, retention and profitability.
Identify underperforming accounts and work with managers on recovery plans.
Develop the Digital PR playbook, processes, templates and client deliverables, and manage staffing, capacity and utilisation.
Coordinate with affiliate, analytics, content strategy and GEO teams to integrate Digital PR into broader client strategies.

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