Paid Ads Specialist
P
PavagoPerformance marketing
South Africa. Kenya, U.S. business hoursFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsMarketing
Requirements
- Proven experience managing Google Ads and Meta Ads.
- Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing.
- Hands-on experience with Google Analytics and Google Tag Manager.
- Strong understanding of ROAS, CPA, CPC, CTR, and conversion rate.
- Experience managing and optimizing advertising budgets.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and organization.
- Availability during U.S. business hours.
Responsibilities
- Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn.
- Conduct keyword, audience, competitor, and targeting research.
- Manage campaign budgets and allocate spend based on performance.
- Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume.
- Run A/B tests across ad copy, creative, audiences, targeting, landing pages, and bidding strategies.
- Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager.
- Analyze performance across the acquisition funnel and prepare weekly/monthly reports.
- Collaborate with design and content teams on ad creative, messaging, landing pages, and funnel improvements.
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