Senior Technical Product Manager - Identity
New
B
BasisAd tech
Listing location: United States; Workplace type: Remote; Structured job location: United StatesFull-TimeManager
Salary119,051 - 173,000 USD per year
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Job Details
- Experience
- 5+ years of product management experience in ad tech, identity, or martech platform-focused products
- Required Skills
- SQLProduct Management
Requirements
- Have 5+ years of product management experience in ad tech, identity, or martech platform-focused products.
- Have a strong technical understanding of identity and addressability signals, including MAIDs, cookies, and industry identity frameworks such as UID2.
- Bring expertise in identity resolution, including matching strategies, coverage and accuracy trade-offs, and measurement impact.
- Have experience writing detailed product and technical specifications.
- Be able to work with engineers on technical design trade-offs involving platforms, frameworks, scalability, and performance.
- Have experience with the full development cycle or projects in a fast-paced workplace.
- Have strong knowledge and experience with relational databases and SQL.
- Bonus: Have experience building identity products for AdTech or MarTech and knowledge of applicable privacy regulations such as GDPR, CCPA, COPPA, and ATT.
- Bonus: Understand operating-system and network fundamentals, including browser request lifecycle, mobile and desktop operating systems, and network protocols.
Responsibilities
- Propose product direction and identify valuable problems to solve across identity graphs, identity spine, audiences, and measurement.
- Own feature specifications for platform capabilities, accounting for cross-system complexity, downstream impacts, and operational and technical considerations.
- Validate complex or ambiguous feature proposals through POC testing, data analysis, and direct engineering engagement.
- Drive engineering alignment on complex features and platform decisions, resolving trade-offs and aligning capacity with priorities.
- Evaluate opportunities with external partners and internal product teams, and deliver selected enhancements end-to-end.
- Establish monitoring for identity- and audience-related feature effectiveness, including match rates and identity stability.
- Communicate the roadmap and plans to other teams.
- Create artifacts describing campaign and customer data across the ecosystem for communication and reusable knowledge.
- Work with QA to improve the type and coverage of platform validation.
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