Lead Generation & ABM Specialist
New
B
BSIB2B marketing
Location: Mexico remoteFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Strong command of English (verbal and written) required Spanish and Portuguese.
- Experience
- 6+ years in B2B demand gen/digital/ABM
- Required Skills
- Salesforce
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6+ years in B2B demand generation, digital marketing, or ABM, with proven campaign impact.
- Experience building multi-channel programs across email, LinkedIn or paid social, paid media, web, and webinars or events.
- Background in matrixed or global environments and a strong grasp of B2B buyer journeys.
- Familiarity with Salesforce, Pardot or Marketo, Workfront, and ABM platforms.
- Experience with ABM or intent tools such as Demandbase, 6sense, RollWorks, Bombora, or Apollo.
- Segmentation and scoring skills, with personalized, multi-threaded outreach.
- Ability to build dashboards and interpret trends to drive optimization.
- Strong written and verbal communication skills.
- Strong command of English; Spanish and Portuguese are also listed.
Responsibilities
- Build a regional demand plan aligned to MQL, SQL, and opportunity targets, defining offers, channels, and audiences.
- Launch campaigns across email, LinkedIn and paid social, paid search, webinars, events, content syndication, and nurture programs.
- Design 1:1, 1:few, and 1:many ABM programs by vertical and persona.
- Co-create target-account lists and joint account plans with Sales Directors, and provide ABM playbooks and insight packs.
- Operationalize intent and ABM platforms and turn signals into timely actions.
- Maintain segmentation, routing, lead-source and UTM hygiene, and dashboard visibility with digital operations.
- Create buyer journeys and tailor content by role, industry, and buying stage.
- Run structured A/B tests on offers, sequences, and channels, and scale effective approaches.
- Coordinate with field marketing, content, and operations to deliver campaigns on time and on brand via Workfront.
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