Senior Vice President, Health
Job Details
- Experience
- Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries.
Requirements
- Minimum 15 years of experience in public relations focused on healthcare and lifestyle, or 15+ years in healthcare communications or healthcare PR.
- Senior leadership experience leading teams and owning practice-level outcomes.
- Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, and healthcare policy.
- A documented, measurable track record of client retention and expansion, describable in numbers.
- Experience managing PR campaigns for healthcare clients with measurable media-placement and client-satisfaction results.
- Comfort carrying gross revenue retention, net revenue retention, and expansion as primary KPIs.
- A strong network of healthcare media contacts across business, trade, clinical, and consumer publications.
- Strategic ability across client strategy, team development, and operational rigor.
- Comfort with AI-driven workflows and a data-disciplined approach to earned media.
- Submit a one-page write-up of a significant healthcare client retention or expansion outcome, including the situation, actions, and results.
Responsibilities
- Lead the healthcare and lifestyle practice and guide the team toward delivery goals.
- Own account management rhythms, including weekly business reviews, account health scoring, and proactive risk identification.
- Improve client retention through service delivery, fast time-to-value for new accounts, and save-the-account interventions.
- Develop recurring expansion plays within the existing client base.
- Coach and develop the healthcare team, recruit selectively, and maintain delivery quality.
- Build a productized healthcare service offering using the Interviewed platform for competitive intelligence, regulatory media monitoring, KOL targeting, and payer narrative tracking.
- Win new healthcare clients in partnership with the new business team.
- Develop PR strategies and oversee media relations, thought leadership, crisis communications, and executive visibility programs.
- Monitor campaign performance and recommend optimization.
- Represent the practice at industry events and in healthcare-specific publications.