PR Vice President, Health
Job Details
- Experience
- Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries.
Requirements
- Have at least 15 years of experience in public relations, healthcare communications, or healthcare PR.
- Bring senior leadership experience leading teams and owning practice-level outcomes.
- Demonstrate depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, or healthcare policy.
- Show measurable client retention and expansion outcomes, with results describable in numbers.
- Be comfortable owning gross revenue retention, net revenue retention, and expansion as primary KPIs.
- Have a strong network of healthcare media contacts across business, trade, clinical, and consumer publications.
- Demonstrate experience managing healthcare PR campaigns with measurable media placement and client satisfaction results.
- Bring strategic, client-management, team-leadership, and operational skills.
- Be able to develop PR strategies and communicate complex healthcare and lifestyle concepts effectively.
- Be comfortable with AI-driven workflows and a data-disciplined approach to earned media.
Responsibilities
- Lead the healthcare and lifestyle practice, providing strategic direction and developing the team.
- Own the account management rhythm, including weekly business reviews, account health scoring, and proactive risk identification.
- Improve client retention through service delivery, fast time-to-value, and structured save-the-account interventions.
- Develop recurring expansion opportunities within the existing client base and own retention and expansion outcomes.
- Lead and coach the healthcare team, recruit selectively, and maintain delivery quality.
- Build a productized healthcare service offering using the Interviewed platform for competitive intelligence, regulatory media monitoring, KOL targeting, and payer narrative tracking.
- Win healthcare clients with the new business team across biotech, pharma, medical devices, hospital and health systems, digital health, and consumer wellness.
- Oversee PR campaigns, including media relations, thought leadership, crisis communications, and executive visibility programs.
- Represent the practice at industry events and in healthcare publications.