Event and Partner Marketing Manager

New

CoursedogHigher education software

United StatesFull-TimeManager

SalaryBase salary between $110,000 - $130,000; total on-target earnings (OTE) to $120,000 - $140,000

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Job Details

Bring 5+ years of marketing experience.
Have hands-on event planning and execution experience across tradeshows, user conferences, high-touch executive events, and regional meetings.
Connect event planning to lead generation and pipeline goals.
Have experience with campaign planning, demand generation, and marketing analytics.
Have experience collaborating across teams in a marketing environment.
Use AI tools and evaluate and implement AI solutions for marketing and event operations.
Be highly organized and detail-oriented, with the ability to manage multiple concurrent events under pressure.
Demonstrate project management and cross-functional communication skills.
Be willing and able to travel 20–30% of the time for events and conferences.

Define lead and pipeline goals for each event, develop audience strategies, and own programs from pre-event promotion through post-event follow-up.
Plan and execute tradeshows, user conferences, high-touch executive events, and regional meetings.
Coordinate invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales.
Partner with Marketing, Sales, BDR, Account Managers, and Product on event strategy, messaging, and timelines.
Manage event logistics, including venue and vendor negotiations, budgets, timelines, staffing, and on-site execution.
Use AI tools and automation to improve event workflows, lead tracking, and campaign effectiveness.
Track event performance against pipeline and revenue goals, analyze results, and refine event strategy.
Travel approximately 20–30% of the time to represent Coursedog, build prospect and customer relationships, and execute events.

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