Google Ads Media Buyer

P
PairedEcommerce advertising
US-based/RemoteFull-TimeSenior
Salary not disclosed
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Job Details

Required Skills
Google Sheets

Requirements

  • Have proven experience buying Google Ads for ecommerce at real scale, with hard-number results.
  • Demonstrate strong search expertise, including account architecture, brand versus non-brand splits, and top-of-funnel keyword research.
  • Demonstrate strong shopping and product-feed expertise, including attributes, custom labels, and supplemental feeds.
  • Have hands-on experience with DataFeedWatch, Channable, or Google Sheets.
  • Run structured title and image testing at the feed level and evaluate results accurately.
  • Be comfortable owning full Google Ads accounts across the platform ecosystem.
  • Have experience with Triple Whale, Northbeam, and the Google Ads interface, optimizing toward profit.
  • Have ecommerce or DTC experience.
  • YouTube and Demand Gen experience is a plus; training is available.

Responsibilities

  • Own Google Ads accounts end to end, prioritizing search and shopping.
  • Build and manage profitable search structures and brand versus non-brand splits.
  • Research and structure top-of-funnel keywords at the category, problem, and mechanism levels.
  • Build and optimize product-feed attributes, custom labels, and supplemental feeds.
  • Run ongoing title and image tests at the feed level and scale winning results.
  • Grow into YouTube and Demand Gen campaigns and scale them deliberately.
  • Scale winning campaigns and cut waste against real spend.
  • Use Triple Whale and Northbeam data to optimize for profit.
  • Partner with the creative team to test angles and formats against relevant traffic.
  • Keep clients informed with clear, honest reporting on results.
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