Senior Lead, Consumer Insights
New
D
Driven BrandsAutomotive aftermarket
United StatesFull-TimeLead
Salary124,800 - 222,900 USD per year
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Job Details
- Experience
- 5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function
- Required Skills
- Microsoft ExcelPowerPointMarket Research
Requirements
- Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field.
- 5+ years of experience in consumer insights, market research, customer experience research, brand strategy research, or a related insights function.
- Experience translating feedback from focus groups, surveys, interviews, customer reviews, or similar sources into business recommendations.
- Knowledge of qualitative and quantitative research methods, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis.
- Ability to turn complex information into clear insight stories, executive-ready presentations, and practical recommendations.
- Experience working with research vendors, managing project timelines, and aligning research outputs with business objectives.
- Strong analytical skills and comfort interpreting survey data, customer feedback trends, competitive research, and behavioral or transactional data.
- Proficiency with Excel and PowerPoint.
- Experience with survey platforms, data visualization tools, or statistical analysis tools preferred.
- Strong written and verbal communication skills, with the ability to influence cross-functional stakeholders through consumer-led storytelling.
- Ability to manage multiple research priorities in a fast-paced, multi-brand environment.
Responsibilities
- Turn business questions into customer research initiatives by selecting research approaches, questions, and vendors.
- Translate feedback from focus groups, surveys, reviews, social listening, and customer support into insights and recommendations.
- Partner with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to define research questions and learning objectives.
- Lead and support research, including survey design, discussion guides, vendor coordination, fieldwork management, and synthesis.
- Analyze qualitative and quantitative findings to identify consumer needs, pain points, motivations, purchase drivers, loyalty drivers, and experience improvements.
- Develop insight narratives and presentations with practical recommendations for leadership and cross-functional partners.
- Monitor consumer trends, competitive activity, brand perceptions, and category dynamics.
- Support measurement of customer experience and marketing initiatives by connecting feedback to operational, brand, and business outcomes.
- Maintain research documentation, insight repositories, and recurring reporting, and oversee brand health surveys including brand awareness and ad effectiveness.
- Represent consumer perspectives in planning, prioritization, and decision-making discussions.
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