Campaign Manager, Social
New
A
AdswerveDigital marketing
Location: United States - RemoteFull-TimeManager
Salary$80,000 - $95,000 per year
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Job Details
- Experience
- 3+ years of proven experience in paid social advertising activation and campaign planning.
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Have 3+ years of experience in paid social advertising activation and campaign planning.
- Bring hands-on expertise with Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
- Translate complex digital media metrics into clear campaign stories.
- Demonstrate strong organizational and project management skills.
- Be able to lead client calls and present data-driven strategies.
- Place tracking pixels and implement Conversions API (CAPI) integrations on client websites, directly or using GTM.
- Manage product catalogues.
- Build ecommerce conversion and attribution models.
Responsibilities
- Develop and oversee multi-platform paid social strategies across Meta, Pinterest, LinkedIn, and TikTok.
- Define target audiences using first-party and native platform data, and build custom and lookalike audiences.
- Collaborate with creative teams on ad formats, messaging, and placement-specific content strategies.
- Build media plans and use platform features to optimize media spend and client ROAS.
- Set up, traffic, quality-check, and launch campaigns in native social ads managers.
- Monitor campaign pacing, performance, and integrations daily.
- Optimize campaigns through bid adjustments, targeting refinement, and A/B testing.
- Interpret attribution models and report the impact of paid social tactics across full-funnel objectives.
- Use Google Analytics, Data Studio, and MMMs/MTAs to measure and report campaign performance.
- Lead client planning sessions and collaborate with internal teams on integrated media strategies.
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