Growth Marketing Manager - TV
New
R
Rocket MoneyPersonal finance
Remote (US), New York City, NY, San Francisco, CA, Washington DC.Full-TimeManager
SalarySalary range of $115,000 - $140,000 + bonus + benefits
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Job Details
- Experience
- 4+ years of experience in TV media buying
- Required Skills
- Microsoft Excel
Requirements
- Have 4+ years of TV media buying experience at a high-growth consumer company, startup, or agency.
- Have hands-on experience across Linear and/or Streaming/CTV.
- Demonstrate fluency in CAC, ROAS, LTV to CAC, and blended performance metrics.
- Turn data and experiment results into clear recommendations and action.
- Have experience coordinating across internal teams and external partners or agencies.
- Understand the marketing funnel and the role of each channel.
- Be comfortable making decisions in ambiguous environments with imperfect information.
- Be familiar with TV measurement approaches such as incrementality testing, media mix modeling, and attribution.
- Have advanced proficiency in Excel.
- Looker or similar analytics tools experience is a plus.
- Experience with Haus is a bonus.
Responsibilities
- Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV.
- Identify opportunities to improve efficiency and scale successful tactics across networks and publishers.
- Manage weekly TV budget pacing and forecasting, and recommend actions based on spend effectiveness and ROAS.
- Analyze campaign data to identify effective networks, publishers, and formats, and apply findings to optimizations.
- Execute a structured TV testing roadmap with clear hypotheses and success criteria.
- Partner with the Creative team to brief, test, and iterate on TV creative.
- Coordinate TV buying and measurement partners to plan, execute, and optimize campaigns.
- Work with Data, Product, Engineering, and CRM to improve attribution, growth levers, and campaign data quality.
- Report TV performance, learnings, and recommendations to leadership and cross-functional stakeholders.
- Improve workflows, tracking, and scalable processes for the TV program.
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