- Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV.
- Identify opportunities to improve efficiency and scale successful tactics across networks and publishers.
- Manage weekly TV budget pacing and forecasting, and recommend actions based on spend effectiveness and ROAS.
- Analyze campaign data to identify effective networks, publishers, and formats, and apply findings to optimizations.
- Execute a structured TV testing roadmap with clear hypotheses and success criteria.
- Partner with the Creative team to brief, test, and iterate on TV creative.
- Coordinate TV buying and measurement partners to plan, execute, and optimize campaigns.
- Work with Data, Product, Engineering, and CRM to improve attribution, growth levers, and campaign data quality.
- Report TV performance, learnings, and recommendations to leadership and cross-functional stakeholders.
- Improve workflows, tracking, and scalable processes for the TV program.
Microsoft Excel