Growth Marketing Manager - Podcast
New
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Right Side UpPodcast advertising
Listing location: Austin, TX; Workplace type: Remote; Structured job location: Austin, TXFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
- Required Skills
- Microsoft ExcelGoogle Workspace
Requirements
- Have 3+ years of experience in paid user acquisition, growth marketing, and/or media planning or buying in a direct response or performance marketing environment.
- Podcast advertising experience is preferred but not mandatory.
- Related experience may include YouTube endorsement, terrestrial or SXM radio, DRTV, direct mail, or other offline or endorsement channels.
- In-house, freelance or consulting, agency, and publisher experience are relevant.
- Be proficient in Excel and Google Suite, including Docs, Sheets, and Slides.
- Be able to draw compelling insights from performance data.
- Be comfortable working with and maintaining publisher relationships.
- Be confident and composed in a client-facing environment.
- Be self-directed, organized, and attentive to detail.
Responsibilities
- Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition.
- Analyze and optimize data-driven campaigns on an ongoing basis.
- Build and maintain positive, beneficial publisher relationships to achieve optimal client outcomes.
- Work with advertiser teams to write and optimize copy and other creative deliverables.
- Guide advertisers toward clear channel-specific performance outcomes with high execution quality.
- Stay abreast of industry trends and developments and identify campaign growth opportunities.
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