Digital Marketing Strategist
New
F
FoundeverRecruitment marketing
Fully remote within PortugalFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent in Portuguese & English, written and spoken.
- Experience
- Around 4 years of hands-on experience in digital marketing, performance marketing, or a related field, including paid campaign planning and optimization.
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- Be fluent in Portuguese and English, written and spoken.
- Have around 4 years of hands-on experience in digital marketing, performance marketing or a related field, including paid campaign planning and optimization.
- Hold a bachelor’s degree in Marketing, Business or a related field, or have equivalent practical experience.
- Have practical knowledge of advertising platforms such as Meta Ads and Google Ads.
- Understand campaign performance metrics, audience segmentation, conversion tracking and optimization.
- Have experience developing digital campaign strategies and translating business objectives into measurable marketing activities.
- Have experience analyzing marketing data and preparing performance reports.
- Have experience tracking, analyzing and reporting on social media KPIs.
- Be familiar with Google Analytics, Excel and other reporting or analytics tools.
- Be available to work Monday to Friday from 9h to 18h.
- Submit a CV and a portfolio or brief case summary featuring two digital marketing projects.
Responsibilities
- Partner with Digital Hub Managers, local Talent Acquisition teams and stakeholders to understand hiring demand, candidate profiles, market conditions and operational capacity.
- Support digital recruitment campaigns and social media plans aligned with hiring priorities and business goals.
- Recommend channel mix, audience segmentation and messaging for full-funnel campaigns across paid social, search and other digital channels.
- Work with Digital Marketing Specialists on campaign setup, optimization, testing and performance improvements across Meta Ads, Google Ads and TikTok Ads.
- Monitor campaign spend, leads, applications, conversion rates and cost per hire, and contribute to dashboards, reports and recommendations.
- Support budget planning, forecasting and campaign pacing.
- Identify opportunities to improve campaign effectiveness, lead quality and conversion throughout the recruitment funnel.
- Share insights and best practices with the wider team and stay informed about advertising trends, platform developments and AI tools.
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