Senior Product Marketing Manager

New

JobgetherWater technology software

Based in CanadaFull-TimeSenior

SalaryAnnual salary range of CAD $125,000–$150,000.

Apply NowOpens the employer's application page

Job Details

Experience: Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
Required Skills: Data AnalysisCross-functional Team Leadership

Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
Experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
Track record of leading measurable product or solution launches.
Experience partnering with enterprise Sales teams through complex buying processes.
Strong analytical capabilities, including interpreting customer, market, competitive, pipeline, revenue, or product data and translating findings into recommendations.
Ability to communicate insights and recommendations to senior leaders and executive stakeholders.
Leadership, communication, and conflict-resolution skills, including the ability to build alignment across cross-functional teams.
Ability to influence stakeholders, manage competing priorities, and drive coordinated execution.

Lead end-to-end go-to-market strategies for products, features, solutions, and market initiatives, from planning through launch and post-launch optimization.
Conduct customer, buyer, industry, and competitor research using interviews, win/loss analysis, surveys, product usage data, and stakeholder feedback.
Develop product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
Create sales enablement resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer stories.
Partner with Campaign and Content teams to turn market strategies into integrated marketing programs.
Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders on priorities, frameworks, objectives, and execution.
Turn customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
Mentor marketing professionals and contribute to product marketing capabilities, standards, and best practices.

View Full Description & ApplyYou'll be redirected to the employer's site