Senior Technical GEO/SEO Specialist

BorrowellFinancial services

While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.Full-TimeSenior

Salary85,000 - 110,000 CAD per year

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Job Details

Have 3+ years of experience in a technical SEO/GEO/content role.
Have a track record of scaling content to meet business objectives and KPIs such as traffic, signups, and revenue.
Be able to turn complex topics and data into clear stories across formats; experience with YMYL themes is preferred.
Have a clear point of view on how answer engines choose sources and how to measure and improve citations.
Be fluent with Google Search Console, GA4, Google Tag Manager, and Semrush or Ahrefs.
Have experience with an LLM visibility tool such as Profound and a BI tool such as Looker.
Understand JavaScript rendering, crawl tools, and schema, and be able to use development tools to diagnose issues.
Nice to have: experience at a fintech, financial services company, startup, or scaleup.
Nice to have: experience with a headless CMS such as Contentful or modern JavaScript frameworks.
Nice to have: experience with bilingual English/French sites.

Own Borrowell’s SEO and GEO strategy and roadmap.
Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
Ensure the website follows best practices for crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.
Design topic clusters, internal linking, and scalable page templates structured for answer engines to extract and cite.
Work cross-functionally to surface member stories and proprietary data insights.
Turn member stories and proprietary data insights into articles, reports, and newsworthy stories that get cited.
Stay current on developments in search, AI answer engines, social platforms, and content marketing, and bring new ideas and best practices to the team.

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