- Own Borrowell’s SEO and GEO strategy and roadmap.
- Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
- Ensure the website follows best practices for crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.
- Design topic clusters, internal linking, and scalable page templates structured for answer engines to extract and cite.
- Work cross-functionally to surface member stories and proprietary data insights.
- Turn member stories and proprietary data insights into articles, reports, and newsworthy stories that get cited.
- Stay current on developments in search, AI answer engines, social platforms, and content marketing, and bring new ideas and best practices to the team.