SEO & Website Optimization Specialist

New

ImprovadoMarketing technology

Costa Rica, Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.Full-TimeMiddle

Salary not disclosed

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Job Details

Have 3+ years of experience in SEO and/or website optimization, with measurable results in organic growth or conversion.
Bring strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Be able and willing to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Have hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Have strong analytics experience with GA4, Google Search Console, and BI or dashboard tools such as Looker Studio or Superset.
Be able to build reports and draw conclusions from data.
Be proficient with SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalents.
Work effectively with developers, designers, and marketers in a distributed team.
Nice to have: B2B SaaS or marketing technology experience.
Nice to have: Webflow or a similar CMS, basic HTML/CSS and JavaScript, SQL or advanced spreadsheet skills, CRO, experimentation platforms, or product marketing experience.

Own technical site health, including crawlability, indexation, Core Web Vitals, page speed, structured data, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search engines and monitor visibility in both classic and AI search.
Prioritize and implement fixes based on search visibility findings.
Improve website performance, user experience, templates, and conversion paths, including demo requests, sign-ups, and high-intent pages.
Plan and run A/B tests and other experiments, then measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship website stack improvements.
Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality, including events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data, report findings, and use search demand and on-site behavior to guide positioning, messaging, and landing page strategy.

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