Staff GTM Process Analyst
New
L
LastPassB2B SaaS
Location: Remote - USFull-TimeStaff
Salary131,200 - 147,000 USD per year
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Job Details
- Required Skills
- SQLSalesforce
Requirements
- Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment.
- Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration.
- Strong working knowledge of Salesforce CRM concepts and data flows across GTM systems.
- Strong SQL skills for analysis, validation, and issue resolution.
- Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment.
- Experience creating functional specifications and user stories.
- Understanding of lifecycle marketing, audience segmentation, and marketing automation workflows.
- Background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience.
- Ability to translate business strategy into clear technical requirements for senior stakeholders.
- Experience testing AI and automation approaches to improve process speed, accuracy, or scale.
Responsibilities
- Configure, troubleshoot, and optimize Marketo workflows, lifecycle automation, and event-based logic.
- Own lead and PQL scoring models and routing logic.
- Maintain integrations between Marketo, Salesforce, and other GTM tools, including data accuracy, field mapping, and sync health.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, build audiences and segmentation, and run funnel experiments.
- Monitor inbound funnel and handoff metrics, identify root causes, and drive continuous improvement.
- Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives through UAT and go-live.
- Conduct fit-gap analysis, recommend scalable solutions, and manage project estimates, dependencies, and sequencing.
- Manage GTM technology setup, permissions, and vendor coordination, and test automation and AI-powered approaches.
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