Content Marketing and Communications Lead
New
H
Hyperclear TechnologiesB2B technology
Stellenbosch/Cape Town – Remote/ HybridFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- Minimum of 6-9 years of progressive content marketing and communications experience
- Required Skills
- Google AnalyticsSEOHubSpot
Requirements
- Bachelor's degree in marketing, communications, journalism, English, or a related field is required.
- Honours or master's degree is highly preferred.
- Minimum of 6-9 years of progressive content marketing and communications experience.
- B2B technology, SaaS, or enterprise software experience is required.
- Expertise in content strategy, editorial management, and multi-channel content programs.
- Experience with full-funnel content programs and attribution to pipeline generation and revenue outcomes.
- Experience implementing content operations frameworks, editorial workflows, and governance structures.
- Ability to translate technical concepts, product features, and industry insights into compelling narratives for non-technical audiences.
- Experience leveraging AI-powered content tools, automation, and productivity technologies while maintaining quality and brand voice.
- A strong portfolio demonstrating varied content, strategic thinking, and measurable business impact in B2B technology.
- Ability to present content strategies, performance insights, and recommendations to executive stakeholders.
- HubSpot Content Marketing Certification, Content Marketing Institute courses, Digital Marketing Institute qualifications, or equivalent credentials are highly desired.
Responsibilities
- Develop and execute content strategies aligned with marketing objectives and the goals of individual business units.
- Build quarterly content roadmaps and full-funnel programs for audience segments and buyer-journey stages.
- Lead creation of thought leadership, case studies, blogs, website copy, email campaigns, social content, and sales enablement assets.
- Manage multi-brand editorial calendars, production workflows, approvals, publishing schedules, and content governance.
- Develop brand narratives, messaging frameworks, value propositions, and executive thought leadership programs.
- Plan and activate content across owned, earned, and paid channels, including social media, email, and content syndication.
- Collaborate with the SEO Manager on keyword strategies, topic clusters, search visibility, and content optimisation.
- Measure engagement, lead generation, attribution, and ROI; use analytics and testing to improve content performance.
- Partner with marketing, sales, customer success, business leaders, and subject matter experts on content initiatives.
- Manage content production tools and systems, and develop scalable editorial standards, playbooks, and asset libraries.
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