Senior Influencer Marketing Manager
D
DoonailsD2C beauty
Based in the US, across time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Excellent English skills, written and verbal
- Experience
- Several years in influencer marketing
- Required Skills
- Budget management
Requirements
- Several years of experience in influencer marketing.
- A proven track record in the US market.
- Successful campaigns with well-known performance and beauty brands.
- Deep understanding of US CPMs, negotiation culture, and creator needs.
- Ability to build strategies and roadmaps rather than focus only on individual bookings.
- Enjoy executing your own strategy.
- Comfort working remotely with a team in Germany across time zones.
- Excellent written and verbal English skills.
Responsibilities
- Define and own the US influencer strategy, including creator mix, deal structures, budget allocation, and a scaling roadmap.
- Set channel goals, milestones, and budgets.
- Build a structured test-and-scale system and identify winning creator profiles.
- Build a roster of creators that drives performance and revenue.
- Define compensation models, whitelisting rights, and usage terms for the US market.
- Negotiate influencer deals.
- Use a network of US creators and agencies to develop partnerships.
- Own US budget, ROAS, and CPM targets.
- Analyze results and turn insights into next steps.
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