Digital Marketing Specialist, Search

JobgetherDigital marketing

Based in CanadaFull-TimeJunior

Salary55,000 - 60,000 CAD per year

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Job Details

Experience: Approximately 1 year of relevant professional experience is an advantage.
Required Skills: Google AnalyticsMicrosoft ExcelSEOMicrosoft OfficeGoogle Workspace

Have a basic understanding of SEO and SEM principles, practices, and applications.
Have experience building and managing paid search or SEM campaigns, including budget allocation and performance monitoring.
Know on-site and technical SEO practices and be able to identify website visibility improvements.
Be familiar with Google Ads, Bing Ads, and Google Analytics for campaign management, measurement, and reporting.
Interpret marketing data, evaluate campaign performance, and identify actionable insights.
Create and present spreadsheets, charts, graphs, and marketing performance reports.
Be proficient in Microsoft Office, particularly Excel, Word, and PowerPoint.
Be familiar with Google Workspace tools, including Docs, Sheets, and Drive.
Communicate performance findings and recommendations to clients and internal stakeholders.
Organize and manage multiple campaigns and priorities.
Work effectively with cross-functional teams.
A bachelor's degree in Marketing or a related field is an asset.
Approximately 1 year of relevant professional experience is an advantage.

Analyze, develop, and implement search marketing campaigns to improve dealer website visibility.
Manage daily paid search campaign performance and keep activities aligned with client objectives and budgets.
Apply SEO and SEM practices to improve search visibility, campaign effectiveness, and website performance.
Identify and implement website optimization opportunities using dealer website platforms.
Monitor keyword performance, evaluate campaign results, and identify trends or areas for improvement.
Prepare monthly client performance reports with insights and actionable recommendations.
Research industry trends and competitors to identify search opportunities and inform campaign strategies.
Support customer inquiries and coordinate with internal teams to resolve issues.
Collaborate with Sales, Customer Support, and other teams to deliver campaigns and a consistent customer experience.
Present performance insights and optimization opportunities during periodic account reviews.

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