Senior Vice President, Growth & Commercialization
U
UnderscoreHealthcare marketing
United States, Remote with Travel to Clients, Conferences, and EventsFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions
- Required Skills
- Business DevelopmentMarketingData analytics
Requirements
- 15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions.
- Demonstrated ownership of marketing and new-business outcomes.
- Experience commercializing new products, services, capabilities, or technology-enabled solutions.
- Direct experience in media, healthcare marketing, life sciences, biopharma, medical devices, or a closely related environment.
- Experience building pipeline governance, commercial priorities, and measurable growth plans.
- Cross-functional leadership across product, strategy, operations, finance, delivery, and client teams.
- Agency leadership and/or consulting experience.
- Bachelor’s degree required; advanced education in business, marketing, strategy, healthcare, or a related field preferred.
- Experience with healthcare or biopharma product launches, strategic partnerships, or data, analytics, AI, or technology-enabled offerings is relevant.
Responsibilities
- Develop enterprise growth strategy, annual priorities, and measurable growth plans.
- Lead agency marketing, brand positioning, thought leadership, business development, pipeline governance, and new-client pursuits.
- Translate market trends, competitive activity, prospect feedback, and unmet needs into opportunities for product and solution expansion.
- Define offer design, packaging, value propositions, positioning, pricing strategy, and commercialization plans for new offerings.
- Develop go-to-market plans, sales enablement, launch materials, proof points, and buyer narratives.
- Coordinate market readiness and launches across Product, Strategy, Media, Client Services, Finance, and external partners.
- Own launch, adoption, utilization, commercial performance, and post-launch learning for new offerings.
- Validate buyer audiences, willingness to adopt, value propositions, and competitive differentiation before significant investment.
- Build strategic partnerships and ecosystem relationships, and assess their commercial performance.
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