Performance Marketing Manager (China)
New
D
DecodoSaaS marketing
Listing location: Shanghai; Employment type: Full Time / Remote; Workplace type: RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluent Mandarin and strong working proficiency in English (written and verbal).
- Experience
- At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
- Required Skills
- SEO
Requirements
- Have a deep understanding of the China digital marketing ecosystem and how to acquire users through native channels.
- Have a proven track record scaling performance marketing in China through paid search and/or other paid channels.
- Have at least 3 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technology.
- Build growth plans based on data, run experiments, and optimize funnel conversion end to end.
- Define KPIs, build reporting, and make decisions based on results.
- Be fluent in Mandarin and have strong working proficiency in written and spoken English.
- Operate independently in a fast-paced international environment.
- Nice to have: experience with B2B SaaS and/or developer-targeted products.
- Nice to have: experience with partnerships or affiliates in China.
- Nice to have: understanding of China internet policies and constraints affecting marketing and distribution.
Responsibilities
- Own the China acquisition strategy and translate market insight into a channel roadmap with target metrics.
- Set budget allocation across channels and manage agency goals, KPIs, execution, and results.
- Track acquisition outcomes including traffic quality, CAC, signup conversion, and purchase conversion; report performance and recommendations to leadership.
- Define China paid search strategy, including account structure, keyword priorities, bidding approach, and budget pacing.
- Choose China advertising ecosystems based on product fit and oversee launches and scaling.
- Guide creative and landing page direction with design and content teams to improve conversion performance.
- Set China SEO strategy, including topic clusters, landing page roadmap, competitor gap analysis, and keyword priorities.
- Partner with the China Content Manager and agency on SEO execution and own outcome metrics.
- Identify technical and UX localization opportunities and drive improvements with product and engineering.
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