Senior Product Analyst – Lead Generation
New
H
HighLevelLead generation software
Listing location: India; Workplace type: Remote; Structured job location: IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4-7 years of experience in Product Analytics, Business Analytics, Data Analytics, or a related analytical role
- Required Skills
- SQLMicrosoft Power BITableauMicrosoft ExcelA/B testingGoogle SheetsLooker
Requirements
- Have 4-7 years of experience in Product Analytics, Business Analytics, Data Analytics, or a related analytical role, informing product decisions.
- Demonstrate strong SQL proficiency, including complex joins, window functions, and independent work with large datasets.
- Have experience owning analytical projects end to end, from clarifying ambiguous problems to delivering recommendations and following through on outcomes.
- Have experience leading customer research, including interviews and surveys, and conducting competitive analysis.
- Have experience with product analytics or BI tools such as Amplitude, Mixpanel, Pendo, Tableau, Looker, or Power BI.
- Understand product metrics including activation, adoption, engagement, retention, conversion, churn, and monetization.
- Have hands-on experience with funnel, cohort, segmentation, retention, and user journey analysis.
- Have experience designing or analyzing A/B tests or product experiments, with practical knowledge of hypothesis testing, statistical significance, and analytical biases.
- Have working knowledge of event-based analytics, instrumentation, and tracking plans, including identifying data quality issues and validating analytical inputs.
- Be proficient with Excel or Google Sheets and able to build clear dashboards and communicate findings through data visualization.
- Have experience partnering with Product Managers, Engineering, Design, and other cross-functional teams to influence prioritization and product improvements.
- Communicate complex findings clearly, make recommendations, and explain assumptions and limitations.
Responsibilities
- Own end-to-end analyses across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products.
- Partner with Product Managers to define success metrics and measurement frameworks across activation, adoption, engagement, retention, conversion, and monetization.
- Build and maintain dashboards that show product health, trends, and business outcomes.
- Lead funnel, journey, cohort, segmentation, and retention analyses to identify friction, drop-offs, and opportunities.
- Size opportunities, validate hypotheses, evaluate trade-offs, and help prioritize initiatives.
- Define pre-launch measurement plans and baselines, then evaluate adoption and outcomes after release.
- Work with Product, Engineering, and Data teams to define events, properties, tracking requirements, and instrumentation.
- Identify data quality issues and tracking gaps, investigate their impact, and work with teams to improve analytics reliability.
- Design and analyze A/B tests and product experiments, including hypotheses, success metrics, and guardrail metrics.
- Lead customer research, deep-dive analyses, and root-cause investigations; present findings and recommendations to cross-functional teams.
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