Senior Lead - Marketing Operations & Strategy
New
B
BrowserStackB2B SaaS
This is a remote position; however, the role requires the candidate to be based in Mumbai.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 6 - 8 years of experience, with a minimum of 5 years in Strategy or Management Consulting
- Required Skills
- Project ManagementSQLSalesforceMarket ResearchData analytics
Requirements
- Have 6–8 years of experience, with at least 5 years in Strategy or Management Consulting or a high-impact Corporate Strategy role.
- Have at least 5 years of experience in Marketing/Sales Strategy or research roles supporting Marketing/Sales teams.
- Have exposure to SQL for creating reports, analyses, and insights.
- Have experience identifying ICPs across different segments and product portfolios.
- Be able to analyze large, complex datasets and synthesize information from multiple sources.
- Have experience with secondary and tertiary research methods.
- Be proficient in analytics and developing actionable insights from data.
- Have project management skills and the ability to manage multiple projects with different timelines.
- Knowledge of tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, or Traxcn is desired.
- Detailed Salesforce experience is a plus.
- An MBA from a class A institution and an IIT or technology qualification are a strong plus.
Responsibilities
- Analyze ambiguous and complex organizational challenges using qualitative and quantitative data.
- Develop recommendations and tactical plans, and translate them into results.
- Design and execute quantitative and qualitative research to support decision-making, strategic planning, marketing and brand strategies, campaigns, and product development.
- Conduct market, industry, and competitive analysis to inform corporate strategy and executive decisions.
- Identify market opportunities and emerging trends aligned with organizational goals.
- Develop and maintain account intelligence strategies to identify high-potential accounts and retain customers.
- Maintain marketing database accuracy through data checks, cleansing, secondary research, data mining, and profiling.
- Integrate data from multiple sources and update records, including contacts and inaccuracies.
- Conduct Salesforce data quality checks and prepare reports on data mapping and accuracy.
- Own account, contact, and lead enrichment activities, reporting, and insights.
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