Senior Performance Marketing Manager
C
Clients BlackboxFinancial services marketing
New York, New York, United States. Chicago, Illinois, United States. Atlanta, Georgia, United States. Los Angeles, California, United States. Miami, Florida, United States. Denver, Colorado, United StatesFull-TimeManager
SalaryAt least 115,000 USD per year
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Job Details
- Experience
- 5+ years of hands-on paid media experience
- Required Skills
- Lead Generation
Requirements
- Have 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
- Have experience managing multiple client accounts simultaneously and leading client-facing strategy conversations.
- Demonstrate the ability to manage campaigns toward defined performance targets while supporting client retention.
- Bring strong direct-response copywriting skills, including ad copy and scripts.
- Have experience developing and testing creative concepts, hooks, angles, and messaging.
- Have experience with conversion tracking, pixels, and basic marketing automation.
- Financial services marketing experience is preferred.
- Lead-generation, appointment-setting, video sales letter, high-ticket or considered-purchase funnel, and performance marketing agency experience are preferred.
- For consideration at the upper compensation range, demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.
- For the upper compensation range, demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
Responsibilities
- Own a portfolio of client accounts and serve as the primary strategic point of contact.
- Lead bi-weekly client calls and send performance reports at least 24 hours before scheduled calls.
- Translate performance data into recommendations and strategic decisions.
- Build, launch, and optimize Meta campaigns for lead generation and appointment booking.
- Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
- Monitor performance against cost-per-appointment and other acquisition metrics, and diagnose underperforming campaigns.
- Write direct-response ad copy and video sales letter scripts for financial services audiences.
- Develop and test hooks, angles, offers, and messaging variations; collaborate with video editors on creative direction.
- Set up and troubleshoot tracking, Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.
- Evaluate media, messaging, tracking, and lead flow to identify funnel problems.
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