Performance Marketing Manager, Consumer Lending
N
NerdWalletConsumer lending
This role will be remote (based in the U.S.).Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of paid search experience, ideally in lead generation.
- Required Skills
- Lead Generation
Requirements
- 5+ years of paid search experience, ideally in lead generation.
- Proven experience using AI tools such as Claude, ChatGPT, or Gemini to accelerate marketing functions, gain data insights, and optimize creative processes.
- Demonstrated video marketing experience, including short-form video, emerging ad formats, or platforms such as YouTube.
- A track record scaling paid search, with 7 figures in monthly spend preferred, while maintaining or improving CPA/CAC and ROAS.
- Experience managing toward lead-generation, revenue, ROAS, CPA/CAC, or funnel-based goals.
- Ability to build paid media strategy from the ground up, including campaign structure, testing, measurement, creative, and optimization.
- Strong analytical skills and comfort working with platform and backend business data.
- Experience troubleshooting tracking, attribution, or reporting discrepancies.
- Experience writing creative briefs and giving feedback to creative teams or external partners.
- Strong project management skills across multiple concurrent verticals and workstreams.
- Bachelor's degree in marketing, business, or a related field, or equivalent practical experience.
- Preferred: experience outside Google or Bing, financial services, lead-generation funnels, backend conversion events, server-side tracking, or UGC and video production workflows.
Responsibilities
- Own paid marketing strategy, execution, and performance across multiple verticals.
- Build campaign structures across SEM, YouTube, display, OpenAI, and other platforms.
- Set campaign objectives, bidding strategy, audience approach, budget allocation, and conversion events.
- Manage campaign setup, QA, pacing, troubleshooting, and optimization.
- Build testing plans for verticals, bidding strategies, conversion events, creative angles, and funnel experiences.
- Monitor performance and diagnose tracking, funnel, monetization, and lead-quality issues.
- Own recurring performance reporting and translate platform results into business impact for stakeholders.
- Partner with data, analytics, and engineering teams on measurement needs and conversion events.
- Lead creative strategy, write briefs, review assets, and develop creative testing roadmaps.
- Evaluate landing pages and funnels and recommend tests across landing pages, advertorials, lead forms, quizzes, and pre-qualification flows.
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