Social Media & Community Specialist
New
B
BarebellsFood and beverage
Fully remote position within CanadaFull-TimeJunior
Salary not disclosed
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Job Details
- Languages
- English–French bilingual skills are preferred but not required.
- Experience
- At least 1–2 years of hands-on experience in social media management, content creation, community management, or a related marketing role.
- Required Skills
- Content creation
Requirements
- At least 1–2 years of hands-on experience in social media management, content creation, community management, or a related marketing role.
- Strong knowledge of Instagram, TikTok, and Facebook, including platform-specific formats, trends, algorithms, and content best practices.
- Demonstrated experience developing and producing engaging social content.
- A strong visual eye and understanding of digital storytelling.
- Confidence appearing on camera when required.
- Excellent communication, writing, and organisational skills.
- Ability to manage multiple priorities and deliver content in a fast-moving environment.
- Strong understanding of online culture, humour, social trends, and audience behaviour.
- Creativity, initiative, sound judgement, and ability to experiment while maintaining brand consistency.
- Ability to work effectively with local and international teams and take ownership of projects from concept through execution.
- Experience in consumer packaged goods (CPG), food and beverage, lifestyle, or wellness brands is an advantage.
- Previous experience working with influencers, content creators, or brand ambassadors is a plus.
Responsibilities
- Lead day-to-day social media strategy and execution across Instagram, TikTok, Facebook, and other relevant platforms.
- Develop, create, and publish social-first content from concept and storytelling through final production.
- Appear on camera when needed to create relatable content.
- Monitor emerging trends, platform behaviours, and cultural moments for content opportunities.
- Respond to comments, direct messages, mentions, tags, and user-generated content while maintaining a consistent brand voice.
- Turn audience interactions, standout comments, and community insights into creative storytelling opportunities.
- Monitor community sentiment, consumer feedback, and emerging conversations for opportunities, risks, and insights.
- Identify potential brand ambassadors, creators, and advocates within the community.
- Support product launches, events, partnerships, and marketing activations, and assist with creator collaborations and product seeding.
- Collaborate with local marketing colleagues and global creative teams to align content with brand objectives and Canadian audiences.
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