Social Media Specialist
A
AndelaTalent Marketplace
This role should be based in the US, Canada, or the UKFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–4 years of experience
- Required Skills
- Content creationData analytics
Requirements
- 3–4 years of experience in social media marketing with a B2B focus.
- Hands-on experience managing both organic and paid social media programs.
- Expertise in LinkedIn is essential.
- Track record of growing social audiences and driving measurable engagement.
- Strong content creation skills, including writing compelling copy and briefing creative assets.
- Proficiency with social media management tools such as Sprout Social.
- Strong data analysis skills with the ability to translate metrics into actionable insights.
- Excellent written communication and attention to detail.
- Strong organizational skills to manage multiple projects in a fast-paced environment.
Responsibilities
- Manage Andela’s organic social presence across LinkedIn, YouTube, and other B2B platforms.
- Develop and maintain a social media content calendar aligned to marketing campaigns and product launches.
- Create and publish content tailored to technology buyers, enterprise leaders, and talent decision-makers.
- Plan, build, and optimize paid social campaigns to drive brand awareness and lead generation.
- Manage targeting, ad creative briefs, budget pacing, and performance testing for paid social.
- Track and report on key social media KPIs to drive content strategy and performance improvements.
- Collaborate with content, design, and growth teams to ensure brand alignment and campaign effectiveness.
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