Lead Brand Designer
New
I
IterableMarketing technology
REMOTE - USFull-TimeLead
Salary$140K – $188K • Offers Equity • This is the US base salary range for this position.
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Job Details
- Experience
- 7-10 years of experience in brand design and creative strategy roles, including experience at a technology company.
- Required Skills
- Adobe Creative SuiteFigma
Requirements
- Have a strong portfolio demonstrating exceptional brand and marketing design, with depth in digital campaign design and experience with events and presentations.
- Bring 7-10 years of experience in brand design and creative strategy roles, including experience at a technology company.
- Have experience developing and evolving brand guidelines, design standards, templates, and scalable creative systems.
- Have proven experience creating, optimizing, and scaling paid social and digital display creative.
- Be able to explain the business impact of creative work.
- Have experience using performance data and analytics to inform creative decisions.
- Be comfortable presenting creative strategy and results to executive and C-suite audiences.
- Have expert proficiency in Figma and Adobe Creative Suite.
- Demonstrate enthusiasm for AI design tools and experience incorporating them into creative workflows.
Responsibilities
- Evolve Iterable’s brand identity, design guidelines, templates, and visual standards across marketing touchpoints.
- Set visual direction for the website and partner with product marketing and product design to ensure consistent brand and product representation.
- Define product imagery standards and art-direct photography and illustration.
- Establish creative review and quality-assurance standards for accurate, on-brand production.
- Conceptualize and lead integrated campaigns across paid social, digital display, web, and events.
- Create event and trade show creative and design sales and executive presentations with sales and field marketing teams.
- Partner with demand generation to develop, test, and optimize paid creative using engagement, lead quality, and pipeline outcomes.
- Use performance data and analytics to evaluate creative and guide iterations.
- Present creative strategy and results to marketing leadership and executive audiences.
- Evaluate and adopt AI tools, templates, and production approaches to scale creative output while maintaining quality.
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