Director of Ecommerce
New
H
Hadley DesignsChildren's educational products
United States. CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- Required Skills
- Shopify
Requirements
- Have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- Have a track record of growing brands beyond $20M in revenue.
- Have owned a P&L and met revenue and profit targets.
- Understand the D2C lifecycle across Shopify, Amazon, and TikTok Shop, including Amazon halo effects and social commerce.
- Have built and led a team.
- Be deeply fluent in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines.
- Be hands-on with Shopify, Klaviyo, and Postscript.
- Understand bundles, upsells, and LTV, and be able to write and review converting landing pages.
- Be comfortable leading a remote team with weekly cadences.
- Use AI regularly and have experience working in a CRM and with documented SOPs.
Responsibilities
- Own Shopify revenue and profitability, targeting a net profit margin of at least 15%.
- Run Meta and other paid media to unit economics and maintain a high-velocity creative testing rhythm.
- Launch funnels, build bundles and ascension paths, and align homepage, collection, and product pages with conversion performance.
- Drive email and SMS revenue through Klaviyo and Postscript and monitor the 30-day GPLTV-to-CAC ratio.
- Partner with the Amazon team on launches and connect Shopify, Amazon, and TikTok Shop across the customer journey.
- Lead ecommerce operators with clear ownership, weekly operating rhythms, and scorecards; bring in freelancers and contractors as output grows.
- Deliver weekly scorecards and P&L reviews and prepare monthly plans and forecasts for the CEO.
- Document working funnels, keep the store and ads compliant, and turn repeat work into AI-assisted workflows.
- Protect and build the brand across ads, pages, and customer touchpoints.
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