Senior Demand Generation Manager
New
J
JobgetherB2B technology
Fully remote position based in CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 5 years of experience in B2B demand generation
- Required Skills
- SalesforceSEOHubSpot
Requirements
- At least 5 years of experience in B2B demand generation.
- Demonstrated ability to move buyers through consideration and evaluation and generate qualified sales pipeline.
- A portfolio demonstrating distinctive campaign concepts, compelling messaging, and effective content.
- Practical experience using AI tools to increase productivity, scale campaign execution, and improve output through human refinement.
- Hands-on experience with paid and organic marketing, SEO, AEO, third-party acquisition channels, and integrated campaigns.
- Experience marketing managed services, cloud solutions, IT infrastructure, or comparable B2B technology offerings with complex products and long sales cycles.
- Strong working knowledge of HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager.
- Ability to interpret funnel analytics, connect campaign performance to business outcomes, and make data-informed decisions.
- Experience partnering with Product Management, Sales, and external channel partners.
- Strong written and verbal communication skills, including translating complex technical concepts into clear messages for different audiences.
Responsibilities
- Develop demand generation plans aligned with business unit objectives in collaboration with Sales and Product Management.
- Create campaign concepts, messaging, and content, refining AI-generated content for editorial quality, visual consistency, and buyer relevance.
- Design mid-funnel and bottom-funnel programs, including lead nurturing, account-level scoring, and marketing-qualified-lead-to-opportunity conversion.
- Integrate AI and automation into research, audience segmentation, personalization, campaign development, and reporting.
- Plan and coordinate campaigns across paid, organic, search, third-party, event, and direct-mail channels.
- Develop demand generation initiatives with technology providers and channel partners.
- Build and manage end-to-end campaigns in HubSpot and maintain accurate tracking, reporting, lead definitions, and Sales handoff processes.
- Monitor pipeline contribution, campaign ROI, conversion rates, and funnel performance; share insights and inform budget and campaign decisions.
- Experiment with channels and approaches and improve demand generation processes and campaign performance.
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